Like my last paycheck, February has come and gone but the usual sense of relief is nowhere to be found. For us in the TV world the second month is one of those battle harden sweeps marathons where any and every idea thought of by the brain trust is thrusted upon news crews across the country. The goal, to keep and draw watchers of the nice HD box that sits in the family room.
Unfortunately with the delay of the digital conversion, thanks Congress, the ratings period was moved to March for fear that most wouldn't be ready when some of the viewing boxes become oversize paperweights.
That's too bad. There was some good television in the short month. The political world was buzzing. From a possible newcomer wondering should she enter into a new career to a speech that was sliced more than a lab frog in biology. Let's not forget about the Krewe of Raggedy bringing us to the world's largest free party. And remember that grand opening of a new baseball diamond in the Capital City. Those were just somethings that would have kept the peeps glued to the the tube.
So will March bring us? Those sweeps ideas that were thought of by the brains. The usual run of Pookey and Ray Ray's hijinks in the back allies. An abundance of live shots and access to VNR's on the satellite feeds. Plus the one day where copy paper will covered with names of schools nobody heard of, more on that in a later post.
In short rest up everyone, the madness is here and it's going to be a crazy ride.
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